First Place in Egypt: AUC Team Wins P&G PEAKathon Competition

With a great success, AUC students Youssef Ibrahim, Malak ElSayed and Julia Samir made it to P&G Season 3 of its “PEAKathon” competition. The competition is a dynamic challenge designed to empower students, ignite creativity, and provide a window into life at P&G. The Career Center is always proud to announce out-of-the-classroom opportunities that widen our students' scope of experiential experiences.

The P&G PEAKathon offers more than just a business challenge; it's an opportunity for university teams to develop critical skills, collaborate with peers worldwide, and gain unparalleled access to industry leaders and cutting-edge innovations. AUC team demonstrated exceptional ingenuity and skill throughout the competition phases, from initial registration through immersive local mentoring, training sessions, and rigorous local selection rounds. Their outstanding performance secured them a spot at the Singapore Regional Finals in January 2026, where they emerged as regional champions representing the Asia-Pacific, Middle East, and Africa regions.

This achievement not only spotlights the talent fostered at AUC but also reinforces the University’s commitment to providing students with competitive platforms to shine globally. Ibrahim highlighted “PEAKathon wasn’t just a competition, it was a real-world challenge that pushed us beyond our limits. Proud to take first place in Egypt with my AUC team. The journey doesn’t stop here. So excited for what’s coming next.”

We congratulate the winning AUC team for their remarkable success and encourage all students to explore opportunities like the P&G PEAKathon that challenge boundaries, build skills, and pave the way for future career success.